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TU Delft Campus

Translate sharpened brand strategy into visual identity.

Insight
After an initial exploration, it soon became clear that for the effective activation of the refined strategy, a completely new look & feel had to be introduced.

Solution

A brand identity was developed based on the fact that TU Delft Campus is convinced that breakthrough technological solutions are the quickest to get off the ground thanks to the close cooperation between deep tech technicians and people with an entrepreneurial spirit.

Result
Translating strategy into a visual format (deep tech, deep team) consisting of a new logo, typography, color and style. This translates to 1001 both online and offline resources including (complete re-design) magazine.

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CREDITS

Design Director
Robert-Jan Hoesman

Strategy & account
Jeroen Cremer

Logo reveal animation
Jeroen Feenstra

Agency
Brandhappening 2018

Design translation Event
lizzil Creative 2018

Event photography
Daniel Verkijk

 





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