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Neon Private Equity
Conception of a new private equity banking label.
Assignment
Create for ABN AMRO a new brand for the private equity division of Fortis Nederland.
Solution
The strong focus on Dutch entrepreneurship (Nederlands Ondernemerschap) leads to NEON.
PROJECT DELIVERABLES
Brand Concept Development
Brand Name Development
Brand Identity Design
Introduction Platform
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CREDITS
Graphic Design
Robert-Jan Hoesman
Creative
Jurjen Born, Stredge
Agency
Stredge, brand introductions
