Looking forward to the future 2008.
After the 2006 election campaign for GroenLinks they thought it was time for a new longterm slogan, with a positive message. After the team came up with the sentence 'Zin in de toekomst' which translates as 'Looking forward to the future', I went on to design the actual badge containing this positive message. The badge with it's rising sun over a green field tells the story of a positive outlook on the future so the badge can also be used without the copy inside the circle. A logo toolbox was created, so all the divisions of GroenLinks can create their own (regional) campaign materials.
Hans van Nood
BSUR Concepting, 2006