Billboard becomes work-out
Basic-Fit Benelux launches their Get fit for summer campaign with an outdoor activation that gets friend groups to work-out together. The squad who carries the billboard to the nearest Basic-Fit gym the first, gets a free 1 year membership. These special Get fit for summer billboards are equipped with sport handles and give the billboard its extra work-out feature.
The campaign is a follow-up of the previously aired #squadgoals campaign in which we followed a group of friends who motivate each other to hit the gym through a Whatsapp conversation. With this outdoor activation the target is activated to hit the gym in real life. The moment they see the billboard, their work-out begins.
Graphic Design Billboard
Paul van Uden
Max de Vries
XXS Amsterdam, 2018
The campaign is awarded with a Bronze Epica Award & a bronze Lamp