Wecountancy Identity

Putting the "We" in accountancy

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Wecountancy

 

When the numbers align: The birth of a new brand.

Youcountancy. Mecountancy. Wecountancy.

It’s not just a name. It’s a statement. Because accounting isn’t just numbers — it’s people. And we believe the best results happen when we do it together. With entrepreneurs. With our network. With each other.

Wecountancy was born from a big idea: collaboration at the core, clarity in the craft. “We” stands for the power of partnership. “Countancy” is what we do best. From that foundation, everything else followed.

Our visual identity breaks away from industry clichés. No predictable blues or safe reds. Instead, we went bold — a deep racing green meets a bright, energetic yellow-green. Classic elegance with a spark of freshness. Just like us.

The logo tells our story at a glance. The ‘W’ is made of two parts, joined together — a symbol of connection, teamwork, trust. A fluid loop? That’s the human touch. And the final stroke? A checkmark — the universal sign of precision, confirmation, and getting it right.

We paired it with modern, approachable typography that speaks the way we do: clearly, confidently, with a smile.

Every line, every color, every detail in our design system builds on that spirit. From business cards to browser tabs, Wecountancy looks and feels like one thing: a fresh kind of accounting firm — one that’s human, sharp, and unmistakably together.

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CREDITS

Design Direction
Robert-Jan Hoesman

Webdesign
James van Arkel

Strategist
Jeroen Cremer
Jorge Labadie

Introduction animation & animation
Jeroen Feenstra

Agency
Brand Happening / 37˚ Celcius, 2023







 

Introduction




 

Online presence




 

Stationery




 

Brandbook




 

Presentation templates




 

Social media templates



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