STROOM identity design


Energy for growth.

STROOM offers a full range of media services: Media Strategy, Planning and Buying. They work for national and international brands. By analyzing not only media, but also branding and marketing communications STROOM services their clients with the best media strategy.

Thought behind the form
We primarily want to give STROOM more impact and position it in a more professional and mature manner within the media agency/communication market with the theme: energy for growth. The new wordmark logo with the ascending line element represents growth in the infinite stream of communication.

When turned -90 degrees the symbol doubles as a seperate branding element and stands for the initial S and is mainly used in social profiles and as a minimal brand presence in presentation formats. There are two main brand colours green stands for fresh energy, growth, innovation. Blue stands for corporate excellence, a solid partner, well-founded work.



Design Director
Robert-Jan Hoesman

Daan Muntinga

XXS Amsterdam

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