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Q*Bird Secure Quantum Connectivity
Building the next generation digital infrastructure
QuTech commisioned Brand Happening to develop a logo and brand identity for Q*Bird, a new start-up in quantum technology which was first translated in to a website for Q*Bird. As part of the brief we had to create a logo that uses basic ideas and principles from the world of quantum computing:
1. half spin rotation, spin-up/ down, möbius with flipping warden.
2. spooky network and connections (animated inside logo).
3. flying qubit technology (hence the name and the little bird).
4. central point through which data flow (exchange) can be securely established (versus end to end encryption) where lines cross.
5. entanglement.
6. green as color (switches to security).
7. movement to show flow of data (versus static logo).
Q*Birds mission is to provide quantum networking equipment for the current, and future European quantum internet. Today, they build devices for quantum secured data communications. Tomorrow they will enable general purpose quantum connectivity. Q*Bird wants to become our partner in building quantum networks.
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CREDITS
Design Director
Robert-Jan Hoesman
Brand Director
Jeroen Cremer
Webdesign
Leona Appelman
Lais Rodriques
Strategy
Frank Haveman
SVG animatie
Astrid Berkhout
Agency
Brand Happening