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Groenlinks
Looking forward to the future 2008.
After the 2006 election campaign for GroenLinks they thought it was time for a new longterm slogan, with a positive message. After the team came up with the sentence 'Zin in de toekomst' which translates as 'Looking forward to the future', I went on to design the actual badge containing this positive message. The badge with it's rising sun over a green field tells the story of a positive outlook on the future so the badge can also be used without the copy inside the circle. A logo toolbox was created, so all the divisions of GroenLinks can create their own (regional) campaign materials.
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CREDITS
Graphic Design
Robert-Jan Hoesman
Creative Team
Hans van Nood
Eddy Schennink
Creative Director
Joost Perik
Agency
BSUR Concepting, 2006