GroenLinks 2008

Looking forward to the future



Looking forward to the future 2008.

After the 2006 election campaign for GroenLinks they thought it was time for a new longterm slogan, with a positive message. After the team came up with the sentence 'Zin in de toekomst' which translates as 'Looking forward to the future', I went on to design the actual badge containing this positive message.

 The badge with it's rising sun over a green field tells the story of a positive outlook on the future so the badge can also be used without the copy inside the circle. 

A logo toolbox was created, so all the divisions of GroenLinks can create their own (regional) campaign materials.



Graphic Design
Robert-Jan Hoesman

Creative Team
Hans van Nood

Eddy Schennink

Creative Director
Joost Perik

BSUR Concepting, 2006


Groenlinks campaign 2006

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