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Glenmorangie
Unnecessarily Well Made.
Glenmorangie approached BSUR with the challenge of raising global consumer awareness for the brand. The objectives were to establish a luxurious feel to quintessential Scottish products and highlight Glenmorangie’s attention to detail philosophy.
Insight
Glenmorangie is as discerning as the people who drink it.
Concepting Mentality
Absolute Devotion.
Execution
Glenmorangie’s Signet logo was recreated by hand in two different crafts - wood and copper – to reflect two of Glenmorangie’s signature brand narratives. The bottle of the iconic Original takes centre stage in imagery, the artwork behind, represents the unseen lengths that go into creating Glenmorangie whisky.
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CREDITS
Graphic Design
Robert-Jan Hoesman
Alex de Raaff
Creative Director
Shandor Gancs
Creative Team
Janna Stolp
Simon van Gorkum
Strategy
Antonin Jamond
Account
Niels Spaans
Agency
BSUR Concepting
