I love to cross worlds

Introduction Mitsubishi Eclipse

After winning the pitch, XXS Amsterdam developed a campaign based on the concept 'I Love to Cross Worlds' for the Mitsubishi Eclipse Cross PHEV. In the briefing, the car brand asked for a shift from traditional, product-driven communication to a customer-centric campaign with a clear focus on the motivations, mentality and lifestyle of the target group.

The challenge was to match the core values ​​of the target group and the Mitsubishi brand. And at the same time to underline how the Eclipse Cross PHEV facilitates and improves the daily life of its drivers. We wanted to take a step forward in the way we communicate about the brand in Europe. The goal was a high-impact campaign targeting adventurous personalities rather than a straightforward demographic. While staying true to the Mitsubishi brand values ​​and DNA.

The 'I love to cross worlds' campaign consists of TV commercials, online videos, pre-rolls, bumpers, (D)OOH and banners and a print toolkit. In the campaign, the Mitsubishi brand DNA and Japanese roots are highlighted in an impactful way, which appeals to adventurous customer groups.