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Alfen - Power to adapt
Enabling the energy grid of the future.
With transformer substations, energy storage systems, charging stations for electric vehicles and a large portfolio of other products, Alfen takes on a central role and is a connecting partner in the electricity grid. With its broad range of in-house developed products and vast experience as systems integrator Alfen is dedicated to build the electricity grid of the future: reliable, sustainable and innovative.
For the design thinking we started with the idea of a first spark that ignites new ideas and new ways of working with sustainable energy. The shield around the spark harnesses the energy and works as a symbol of safety. The colours are a bright blue which expresses the energy and innovative spirit of the company and the dark blue which stands for solidity, service and safe distribution.
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CREDITS
Graphic Design
Robert-Jan Hoesman
Creative
Jurjen Born, Stredge
Agency
Stredge, brand introductions