Princess Yachts

‘Experience the Exceptional’

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Princess Yachts

Luxury yacht manufacturer, Princess was established in 1968 in Plymouth, England.

Today, the company is respected worldwide as an icon of engineering, craft and design. BSUR was commissioned to give Princess a new brand positioning, look and feel that highlights the shipyard’s unique qualities.

The new slogan, ‘Experience the Exceptional’, was developed to convey superior yacht building capabilities and promise inspiring journeys offshore. New brochures for all Princess yacht classes were developed with new photography, distinctive design details and unheard brand stories.

Guidelines for tactical product adverts were created, as well as communication materials for the Cannes and Southampton boat shows, which were designed based on custom Princess Jaume Vilardell illustrations.

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CREDITS

Design Director
Robert-Jan Hoesman

Accountdirector
Niels Spaans

Creative Team
Bob Haarmans
Ben Holder

Agency
BSUR Concepting

The brand campaign is awarded with a Bronze Epica Award in the category: print luxury 2016

 



Brochure design








Digital Brochure ->



 

Brand Campaign


Princess brand campaign 'experience the exceptional'

Princess brand campaign 'experience the exceptional'

Princess brand campaign 'experience the exceptional'





Product adverts





 

Boatshows / events





Fairstand boatshow

Fairstand boatshow

Fairstand boatshow


Alfen Identity

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