Get Fit for Summer

Billboard becomes work-out.

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Basic-Fit

 

Billboard becomes work-out

Basic-Fit Benelux launches their Get fit for summer campaign with an outdoor activation that gets friend groups to work-out together. The squad who carries the billboard to the nearest Basic-Fit gym the first, gets a free 1 year membership. These special Get fit for summer billboards are equipped with sport handles and give the billboard its extra work-out feature.

The campaign is a follow-up of the previously aired #squadgoals campaign in which we followed a group of friends who motivate each other to hit the gym through a Whatsapp conversation. With this outdoor activation the target is activated to hit the gym in real life. The moment they see the billboard, their work-out begins.

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CREDITS

 

Graphic Design Billboard
Robert-Jan Hoesman

Creative Team
Paul van Uden
Annemaro Huberts

Film Editors
Jeroen Feenstra
Pieter Bokhorst

Account
Max de Vries
Marthe Driest

Agency
XXS Amsterdam, 2018

The campaign is awarded with a Bronze Epica Award & a bronze Lamp

 

 










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