Funda – via funda
funda is the largest realestate website in the Netherlands. Being marketleader they offer the biggest range of properties for sale ranging from family homes (funda), country houses (funda landelijk) to office spaces (funda in business). Almost all of the (marketing) activities funda initiates are online.
Because everything they do online is based on usability and functionality, i designed a couple of simple icons for the three labels. (funda, funda in business and funda landelijk). The icons were placed in a square which represents a pixel (smallest unit on a screen), each square was set in the colour of the label (orange, blue and green). For the stationery items i used the basic idea of the pixel to create the artwork for the back of the items.
Creative Team funda in businessproject & Jingle Doorbells:
Simon van Gorkum
2009-2012 BSUR Agency
Via funda campaign-icons for the three main housing categories: regular housing, country houses and office & business housing
At funda they manage their own website, so they implemented the the icons on their website based on our toolkit.
Brochures for the real estate agents
At the funda office
Icons were developed for brochures and web
For rent posters
Real estate agent client reviews
Doorhangers for the real estate agents
Small newspaper and magazine ads
Sympathetic guerilla style promotion, placing birdhouses in the Vondelpark in Amsterdam carrying the message:
‘A house for everybody via funda’
Ad campaign for funda in business, showing the broad scope of business real estate available via fundainbusiness.nl (the buildings are mock-ups shot in a Limbo to translate the flat icon style to the real 3d world without losing the link to the iconographic style)
XL flyer B to B
Funda christmas greetings 2012/2013 made with Janna Stolp & Simon van Gorkum
Funda in business number 1 in business real estate