Princess Yachts

Experience the Exceptional
Luxury yacht manufacturer Princess was established in 1968 in Plymouth, England. Today, the company is respected worldwide as an icon of engineering, craft and design. BSUR was asked to give Princess a new brand positioning, look and feel to highlight the shipyard’s unique qualities.

The new slogan, ‘Experience the Exceptional’, was developed to imply superior yacht building capabilities and promise inspiring journeys offshore. New brochures for the latest Princess classes were developed with new photography, distinctive design details and never told before brand stories. We created guidelines for tactical product adverts that featured in selected publications and locations. Communication materials for the Cannes and Southampton yacht shows were designed based on custom Princess Jaume Vilardell illustrations.

Graphic Design:
Robert-Jan Hoesman





E-brochure_700 E-brochure based on print design




Wrap_london_boatshowLondon Boat Show

Cannes_boatshowCannes Boat Show