Groenlinks zin in de toekomst 08

After the 2006 election campaign for GroenLinks they thought it was time for a new longterm slogan, with a positive message. After the team came up with the sentence 'Zin in de toekomst' which translates as 'Looking forward to the future', i went on to design the actual badge containing this positive message.

The badge with it's rising sun over a green field tells the story so the badge can also be used without the copy inside the circle.

A logo toolbox was created, so all the divisions of GroenLinks can create their own (regional) campaign materials.

Graphic Design:
Robert-Jan Hoesman
Creative Team:
Hans van Nood
Eddy Schennink