Groenlinks Campaign 2006
2006 election campaign for political party Groenlinks
The challenge was to make clear that GroenLinks besides the ‘green party’, is the most open and progressive political party in the Netherlands. GroenLinks is a realistic left winged party with a liberal view on the world.
Groei mee (grow with us) creates a solid platform on economic growth in an ecologically responsible way.
Starting the proces we worked with the existing logo and build a campaignbadge around it. Growth is translated in the
upwards horizontal line on the top. Groenlinks allready had a strong colourpalet which we used to make the look and feel even more powerful.
Next to the photographic posters we created copybased posters where all the standpoints from the party will be brought to the attention of the voting public.
Alle printed campaign materials were printed on recycled paper whenever possible.
Hans van Nood
2006 BSUR Agency
Partyleader campaign poster/Graphical poster
Photographic campaign posters (Portraying party members)
A4 folder/Campaign window poster
Campaign book about sustainable economic growth
Campaign materials in use at the Groenlinks congress
Campaigning on the streets
Keeping the energy-up
Big Groenlinks fans
Digital stationery + logo toolkit
Detail of graphical poster ‘Uruzgan in the name of peace’
Graphical Poster ‘Freedom of expression in God’s name’
Graphical Poster ‘Young people have a right on retirement’