My close and dear friend Michel van Breugel decided after a couple of years in the ICT business to start his own company in 2001. The idea was to do the same work but as a freelancer. Because he always strifes for the best result the name great work was chosen.
In the design fase we shortened it to gr8work. I wanted to make the eight into a loop because the work never stops but the breaks in the eight represent the step in step out points for michel because as a freelancer you do the same thing.