Quest – Braintainment

The challenge was to change brand identity and perception from factual knowledge to intelligent entertainment.
Brand Essence: Quest, Braintainment.
Creative Concept: Focus on a specific item in the magazine, enlarge and communicate this in an entertaining way.


Art Director:
Ronald Mulder

Copy Writer:
Jurjen Born

Graphic & Logo Design:
Robert-Jan Hoesman

2008/BSUR Agency

Cropcircle created with GPS, 100 meters in diameter


Commercial for the theme number ‘Sex in space’

Theme magazine cover with alien condom logo and productplus

Outdoor


TVC: Teaser