Multiplier is a division within Kuiken n.v. they sell and lease heavy construction machinery like excavators, tractors and bulldozers and also do maintenance on these machines. Multiplier is the financial branch of the business. They required a seperate identity so together with stredge i worked on several routes.
We wanted the double meaning of multiplier to also be evident in the logo design.
logo mark with gradient
Full logo with descriptor
Sketches and other routes