Connexys Identity Design


Arejay graphics worked with 210KG to create a new logo and identity for Connexys. Connexys is the dutch marketleader for creating solutions in finding, selecting and recruiting talent. For the concept and design process we worked from the mission statement of the company: Connecting the ambitions of our relations, creating a transparent jobmarket where supply and demand come together in the easiest way.

The concept revolves around 'co' which is short for working together but also the first two letters of the company. By letting the shape of the letters flow together as a single logo it tells the story of bringing the right partners together in one single flowing shape. The base colour of the company in previous logo's and communication was orange (dutch national colour) and this had to stay. We wanted to create a living colour of orange to give the identity a dynamic look to fit the company. A broader range of (orange) colour was added to the existing orange and a gradient set was created for inside the logo.


Graphic Design:
Robert-Jan Hoesman

Creatives:
Roger Matena
Gordana Lucic

Photography:
Brenda de Vries

www.connexys.com

case-connexys-co Co / model of the logo in real set

case-connexys-model Roger Matena from 210KG with the Co model

connexys_logos Main logo and word mark

case-connexys-bikes co brand image

case-connexys-living-logo co campaign image

case-connexys-race co brand image

case-connexys-proud co brand image

case-connexys-vissen co brand image

case-connexys-fight co brand image

case-connexys-wip

stationery Stationery items overview

businesscards Business cards

CO_Sofa Sofa for waiting room

Car3 Connexys company car concept

introductie-ad-werf Communication / Introduction ad ‘co’

Standard-ad-grid Communication / Ad lay-outs

manual
manual2 Housestyle guide book / pages

logoconstruct Logo construction

primairy-coloursPrimairy colours

secundaire-coloursSecondary colours / range

gradients Colour gradients / Living colours

graphical-pattern Graphical pattern

twitter Twitter lay-out