Cafe Creme Airport display


A communication concept was devised with the title 'Special Squares'.

Famous citysquares in de world are portrayed as the place where people enjoy a good conversation, a cup of coffee and and Café Crème cigar. Offcourse the name special squares also refers to the iconic yellow cigarbox.

Based on the iconic shape and color of the box a series of airport displays were designed. Because of the premium materials and the obvious link to the brand, Cafe Creme would be more visable in de overcrowded taxfree area's.

The display was designed to be modular so parts are interchangable for specific promotions while maintaining the premium look and feel of the display.


Graphic & 3D Design:
Robert-Jan Hoesman

Creative Team:
Ronald Mulder
Jurjen Born

2008 BSUR Agency


Café Crème cigar packaging


All elements for the display are derived from the original package


Translations of the main (gondola) display (Hanging display facings, poster, counterdisplay and lightbox)


Different options to use and fill the display


Modular units can be exchanged if a specific promotion demands it

watch the demo presentation

Voorstellen_display-2
Countertop display