Brauch Logo Design

The Brauch logo is created for a company that designs and builds kitchens, we created the name and the logo design. The briefing stated that the name needed a German or Scandinavian tone to relate to the design style and quality perception of that region.

Brauch
German word that means 'custom' or 'tradition'. It is related the verb 'brauchen' which means to 'need',
'take' or 'require'. It is also distantly related to the local, middle high German word 'bruchen' which means
'to enjoy'. The German spelling and sound makes you think of clean design and highest quality.


Graphic Design / Art - Direction:
Robert-Jan Hoesman

2014

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appliance